For successful SaaS companies, growth can happen at lightning speed. A great software product can propel any small SaaS startup from obscurity to worldwide fame virtually overnight. When this happens, scaling up becomes an immediate priority that, if ill-prepared for, can seriously undermine a promising newcomer’s ability to step into the spotlight and deliver the goods consistently.
Here’s a look at a few key things to keep in mind, and some to avoid, when scaling up your SaaS business:
Don’t get stuck in the process trap
While relying on a small team of people to see to the everyday running of a small startup can be accomplished without too much strain on resources, scaling your business according to demand requires a more measured approach to resource allocation. Don’t exhaust your human resources by increasing their workloads when better alternatives exist.
Introducing automation into your business and production processes when and where possible is an effective way to eliminate the underutilization of people who can otherwise be of far better use to your company. In the world of software development, automation can seriously reduce overheads while making your entire organization more efficient at the same time.
Don’t build silos in your growing organization
All companies strive for growth – there’s no doubt about it. As a young company, you’re in a great position to learn from those who have gone before you, so take heed. Transparency across the business will position your startup for long-term success in that it allows everyone in the organization to understand the flow of work.
This instils a culture of democratization across processes, information and people that, in turn, fosters a higher level of teamwork and participation from all corners of the business. This is why applications such as JIRA, for example, are becoming an integral part of agile companies’ working methods.
Do invest in hybrid cloud
Numbers don’t lie. Financial returns for startups deploying hybrid cloud technologies have more than doubled compared to their competitors using traditional strategies. In a competitive software market, the key focus will be on solutions that are cost-effective and which offer the SaaS business owner scalability and data continuity. Research findings show that the number of SaaS startups that are using hybrid cloud technologies have increased exponentially in 2015.
What’s more, is that they continue to attract investors, enjoying an unfair advantage over competitors using traditional models. Investing in cloud platforms in the early stages won’t only create a cloud-driven culture within the business, but will forearm your SaaS company when huge growth spurts require you to expand your infrastructure.
Do make continuous delivery a business imperative
Continuous delivery, automation, and scalability are three key strategies which SaaS business owners can deploy to avoid these post-mortem outcomes. They should invest in systems early on that are agile and cost-effective for the competitive and fast-paced world of SaaS startups.
Developers avoid testing new code in run time environments due to the potential negative impact that it may have on the live application. Scheduling such testing results in business interruption as many applications need to be available 24/7 in our connected world.
This is why container platforms, which are the next step in server virtualization, are the ideal platform for such testing. With proper care the test environment could mimic the live environment allowing for realistic testing anytime. This allows businesses to deploy software applications more frequently without reducing the stability and reliability of their systems with quicker turnaround times to market.
ContainerShip Cloud is a hosted multi-cloud deployment and server automation platform which allows startups to have access to any cloud provider on-demand through a single automation of their cloud hosting infrastructure and applications. SaaS business owners will benefit from features that allow immediate scaling from a handful of servers to thousands without making any changes.
This can be accessed through ContainerShip Cloud’s intuitive control panel, API, and CLI that works with any cloud. Click here to learn more about how we help SaaS companies build future-proof business solutions.
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